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Elderwise

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    Market Strategy

    1. Home
    2. Company
    3. Market Strategy

    ASEAN Comprehensive Geriatric Assessment Strategy

    Leveraging Singapore's advanced healthcare infrastructure as our beachhead, we expand through ASEAN's rapidly growing geriatric care market, addressing the needs of millions of elderly by 2050.

    We're not just building a product тАФ we're creating a movement.

    Singapore Launch
    ASEAN Expansion
    SGMYTHIDPHVNSingapore BeachheadElderwise Assessment Hub
    Singapore HubElderwise Assessment Center
    Regional PartnersMalaysia & Thailand expansion
    Mass MarketsIndonesia, Philippines, Vietnam

    Click market pins to view detailed information about each segment

    Our Market Approach

    Starting with a targeted "Point of Attack" in the elder care market, our strategy expands outward through market penetration and expansion, capturing key segments sequentially.

    Market Penetration

    Deepening our presence in initial market segments before expanding to adjacent opportunities.

    Market Expansion

    Strategic growth into related markets building on our established beachhead success.

    Improving elder care for all

    Saving time for doctors

    Patients and caregivers feel heard

    Health systems save costs

    Target Segments

    Our platform serves four key segments in the healthcare continuum, each with specific needs and benefits:

    Hospitals

    Automating Comprehensive Geriatric Assessments (CGAs) reduces clinician workload while maintaining quality care and human connection.

    Intermediate and Long-Term Care

    Our platform ensures continuity of care through consistent documentation and dynamic monitoring of changing care needs.

    Primary Care

    Early detection of care needs that might otherwise go unnoticed, enabling preemptive interventions.

    Active Aging Centre

    Facilitating early risk detection and supporting seniors to age comfortably in their own environments.